About Dahl Ford Lincoln

Learn Why Ford Drivers from Onalaska, La Crosse, Sparta, Holmen and West Salem Choose to do Business with Dahl Automotive of Onalaska

Let's break down just how much we have to offer here at Dahl Automotive of Onalaska, so you can feel more at home from the second you walk through the doors to our showroom.

Not only do we offer an awesome array of excellent new Ford models on location, but we also have a huge inventory of used cars at our dealership as well. When you select the perfect model for your automotive needs, our finance team will work with you to find the best way to make you a car owner, on the best possible car loan and Ford lease for your specific needs.

Once you're an owner, Dahl Automotive of Onalaska is still here to help you have the best experience possible. Our customers love our on-site car service and maintenance staff and department, where highly trained technicians use the best equipment and only certified Ford parts on your car, keeping your model running smoothly and reliably for years to come.

For the entire car buying and ownership process, Dahl Automotive of Onalaska is here to help. If you are interested in more information about any of the products or services we have to offer here, come in and visit us soon! We are located at 561 Theater Road Onalaska, Wisconsin, and proudly serve drivers from La Crosse, Sparta, Holmen and West Salem as well.

Dahl Family History


A.H. Dahl and Co. General Store: Westby, WI 1910

Five generations of the Dahl family have influenced the automobile industry for over 100 years. Dahl Automotive is the eighth oldest Ford dealer in the nation under continuous family ownership. This has been made possible through years of guest loyalty, which stems from a constant focus on the guest's complete satisfaction with our products and services.  The rich history of the family as they continue to grow alongside the automotive industry is a great legacy in the making.



A.H. Dahl and Co. General Store: Westby, WI 1910

Andrew H. Dahl of Westby, WI, who was already running a general store, serving in the Wisconsin legislature, and raising seven children, received an agency agreement from Ford Motor Company in 1911.  Ford Model T's were sold at Andrew's General store, Andrew H. Dahl Co., for $500 each until a new store was built.  At this time two of Andrew's four sons, Harry and Chester, were convinced to run the operation acting as managers, salespeople, and driving instructors.  Ford Motor Company, during the initial years, would transport Model T parts by locomotive, leaving it up to the dealers to assemble them back at their shops.  In addition to selling the car, Ford dealers needed to teach customers to drive this brand new machine.  Dahl expanded to Viroqua, WI and La Crosse in 1911.